• Sixteen Dutch companies visited Ethiopia to explore investment opportunities in the horticulture value chain.

• The mission focused on floriculture, fruits, vegetables, logistics, and agricultural technology.

• The visit was organized with support from the Embassy of the Kingdom of the Netherlands.

• Meetings were held with Ethiopian government institutions and private sector stakeholders.

• Ethiopia promoted investment incentives, including tax benefits and access to industrial parks.

• Discussions highlighted opportunities in cold-chain logistics and export-oriented production.

• The initiative aims to strengthen trade ties and attract foreign direct investment into Ethiopia’s agriculture sector.

Why it matters

The mission signals renewed European investor interest in Ethiopia’s horticulture sector, supporting export diversification, technology transfer, and foreign currency generation for the economy.