• M-Pesa Ethiopia and Gebeya Inc launched the “Dala AI Bundle” in Ethiopia.

• The bundle integrates AI-powered digital services with M-Pesa’s mobile money platform.

• Dala AI provides business tools for digital marketing, customer engagement, and analytics.

• The service targets SMEs and digital entrepreneurs using M-Pesa payments.

• The partnership aims to expand digital commerce and AI adoption in Ethiopia.

• Launch supports broader fintech and digital transformation initiatives in the market.

Why it matters?

• Expands AI-enabled services for Ethiopian SMEs.

• Strengthens M-Pesa ecosystem beyond payments into business tools.

• Supports digital economy growth and local tech sector development.