Key takeaways
- 50 ShebaMiles points are offered to customers registering and obtaining Wegagen’s new co-branded payment card.
- Qualifying purchases through Wegagen POS terminals earn travel rewards, Capital reports.
- Rewards include flights, extra baggage, lounge access and priority check-in.
- Active account holders can apply through mobile banking or branches.
- Wegagen operates 726 POS terminals and 457 branches.
Why it matters
- The partnership connects everyday bank payments with Ethiopian Airlines’ loyalty programme.
- Analysis: Travel rewards could encourage card use at participating merchants.
- The report does not specify the spending-to-points conversion rate or card fees.
What to watch
- Published fees, earning rates and redemption conditions.
Source: Capital Ethiopia | 12 November 2026 | Original report
Image: AI-generated editorial illustration.