• IES launched IES Verifier to check standard marks and product quality information online.
• Institute of Ethiopian Standards introduced the app to support product quality assurance.
• Users can identify products that meet recognized standards before purchase.
• The platform aims to reduce counterfeit and substandard product circulation.
• IES Verifier supports trust in locally produced goods and Ethiopian services.
• The app is expected to strengthen Ethiopia’s regional and international trade competitiveness.
• National standards were linked to AfCFTA implementation and smoother continental trade.
Market Impact:
IES Verifier adds a digital layer to Ethiopia’s product-quality control system. For consumers, traders and manufacturers, online standard-mark verification can improve transparency and reduce exposure to counterfeit and substandard goods.
The platform also has trade implications. By improving trust in locally produced goods and services, the application could support Ethiopia’s competitiveness in regional and international markets while aligning standards with AfCFTA implementation.
Business Signal:
Ethiopia is digitising standards verification to strengthen quality assurance, consumer protection and trade confidence in local products.